Internal marketing tools and concepts for customer focused management /
Ahmed, Pervaiz K.
Internal marketing tools and concepts for customer focused management / [Texte imprimé] : Pervaiz K. Ahmed and Mohammed Rafiq - Oxford: Butterworth-Heinemann, 2002 - X-299 p. ; 24 cm - Marketing (Butterworth-Heinemann, Oxford) . - Marketing (Butterworth-Heinemann, Oxford) .
Index
Notes bibliogr.
0-7506-4838-4
658.8
Internal marketing tools and concepts for customer focused management / [Texte imprimé] : Pervaiz K. Ahmed and Mohammed Rafiq - Oxford: Butterworth-Heinemann, 2002 - X-299 p. ; 24 cm - Marketing (Butterworth-Heinemann, Oxford) . - Marketing (Butterworth-Heinemann, Oxford) .
Index
Notes bibliogr.
0-7506-4838-4
658.8