Internal marketing tools and concepts for customer focused management /

Ahmed, Pervaiz K.

Internal marketing tools and concepts for customer focused management / [Texte imprimé] : Pervaiz K. Ahmed and Mohammed Rafiq - Oxford: Butterworth-Heinemann, 2002 - X-299 p. ; 24 cm - Marketing (Butterworth-Heinemann, Oxford) . - Marketing (Butterworth-Heinemann, Oxford) .

Index

Notes bibliogr.

0-7506-4838-4

658.8