Persuasion theory and research /

O'Keefe, Daniel J.

Persuasion theory and research / [Texte imprimé] : Daniel J. O'Keefe - 2nd ed. - London: Sage Publications, 2002 - XVI-365 p. ; 23 cm

Index

Bibliogr. p. 265-338

0-7619-2200-8

153.852