Shakespeare, Einstein, and the bottom line : the marketing of higher education /
Kirp, David L.
Shakespeare, Einstein, and the bottom line : the marketing of higher education / David L. Kirp. - Cambridge, Mass. : Harvard University Press, 2003. - vi, 328 p. ; 24 cm.
Includes bibliographical references (p. 265-314) and index.
0674011465 (alk. paper)
Universities and colleges--Marketing.--United States
Education, Higher--Public relations--United States.
378.73
Shakespeare, Einstein, and the bottom line : the marketing of higher education / David L. Kirp. - Cambridge, Mass. : Harvard University Press, 2003. - vi, 328 p. ; 24 cm.
Includes bibliographical references (p. 265-314) and index.
0674011465 (alk. paper)
Universities and colleges--Marketing.--United States
Education, Higher--Public relations--United States.
378.73