The Global marketing imperative positioning your company for the new world of business /

Czinkota, Michael R.

The Global marketing imperative positioning your company for the new world of business / [Texte imprimé] : Michael R. Czinkota, Ilkka A. Ronkainen, John J. Tarrant - Lincolnwood: NTC Business Books, 1995 - VIII-308 p. ; 24 cm

Index

0-8442-3550-4

658.848