Religions as brands new perspectives on the marketization of religion and spirituality /

Religions as brands new perspectives on the marketization of religion and spirituality / [Texte imprimé] : edited by Jean-Claude Usunier, Jorg Stolz - Farnham ; Burlington : Ashgate, cop. 2014 - 1 vol. (XIX-256 p.) ; 24 cm - Ashgate AHRC-ESRC religion and society series . - Ashgate AHRC-ESRC religion and society series (Ashgate, Farnham) .

Bibliogr. p. [219]-244

9781409467557

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