Brands of faith marketing religion in a commercial age /
Einstein, Mara
Brands of faith marketing religion in a commercial age / [Texte imprimé] : Mara Einstein - London ; New York : Routledge, 2008 - 1 vol. (XIV-241 p.) : ill. ; 24 cm - Religion, media and culture series . - Religion, media, and culture series .
Bibliogr. p. 211-235
The changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?
9780415409773
Church marketing Religious institutions
306.6911785
Brands of faith marketing religion in a commercial age / [Texte imprimé] : Mara Einstein - London ; New York : Routledge, 2008 - 1 vol. (XIV-241 p.) : ill. ; 24 cm - Religion, media and culture series . - Religion, media, and culture series .
Bibliogr. p. 211-235
The changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?
9780415409773
Church marketing Religious institutions
306.6911785