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Arvidsson, Adam.

Brands meaning and value in media culture / [Texte imprimé] : Adam Arvidsson - London ; New York : Routledge, 2006. - 168 p. ; 24 cm.

Includes bibliographical references (p. [141]-160) and index.

Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital.

ISBN: 0415347165 (pbk.) 9780415347167 (pbk.) 0415347157 (hbk.) 9780415347150 (hbk.) 9780415347167 (pbk.) 9780415347150 (hbk.)

Subjects--Topical Terms:
Brand name products.
Branding (Marketing)
Internet marketing.

Dewey Class. No.: 658.827