Advertising confluence : transitioning marketing communications into social movements /
Advertising confluence : transitioning marketing communications into social movements /
edited by Anshu Saxena Arora and Sabine Bacouël-Jentjens
- New York : Palgrave Macmillan, 2015
- (XVI-122 p.)
- International marketing and management research .
978-1-137-49224-1
658.8
978-1-137-49224-1
658.8