Fundamentals of marketing

Ferrell, O. C.

Fundamentals of marketing [Texte imprimé] / O. C. Ferrell, William M. Pride - Boston: Houghton Mifflin, 1982 - XX-545 p. : couv. ill. ; 24 cm

Index

Bibliogr. p. 497-505

0-395-31696-0

658.8