Concepteur-rédacteur en publicité (رقم التسجيلة. 161520)
[ عرض عادي ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01104nam a2200289 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 265690 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2006 fr 000 0|fre d |
| 009 - PHYSICAL DESCRIPTION FIXED-FIELD FOR ARCHIVAL COLLECTION (VM) [OBSOLETE] | |
| fixed length control field | 185024 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 2-7117-9178-5 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 239649083 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FRAS |
| Language of cataloging | fre |
| Transcribing agency | FRAS |
| Modifying agency | FRAS |
| Description conventions | AFNOR |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 21E |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 659 |
| 072 ## - SUBJECT CATEGORY CODE | |
| Subject category code | SHS |
| 095 ## - 095 | |
| a | fr |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lavanant, Didier |
| Relator term | Auteur |
| Relationship | 070 |
| 9 (RLIN) | 159528 |
| 245 10 - TITLE STATEMENT | |
| Title | Concepteur-rédacteur en publicité |
| Medium | [Texte imprimé] : |
| Remainder of title | techniques de l'expression écrite et règles de l'argumentation publicitaire, slogan, affiche, annonce presse, spot TV... : du projet à la réalité, des mots à l'image : le juste équilibre pour valoriser un produit / |
| Statement of responsibility, etc. | Didier Lavanant |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Paris: |
| Name of publisher, distributor, etc. | Vuibert, |
| Date of publication, distribution, etc. | impr. 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 vol. (249 p.) : |
| Other physical details | ill. en noir et blanc, couv. ill. en coul. ; |
| Dimensions | 24 cm |
| 490 1# - SERIES STATEMENT | |
| Series statement | Lire Agir (Vuibert, Paris) |
| 500 ## - GENERAL NOTE | |
| General note | En appendice, choix de documents.- Index et Lexique |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliogr. p. 243-245 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Lire Agir (Vuibert, Paris) |
| 930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA] | |
| Uniform title | 185024 |
| 931 ## - | |
| -- | 265690 |
| Lost status | Source of classification or shelving scheme | Damaged status | Collection | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey | Collection générale | Bibliothèque centrale | Bibliothèque centrale | En accès libre | 03/12/2008 | 291.00 | 659 / 99 | 000003421208 | 03/12/2008 | 1 | 03/12/2008 | Livre |