Marketing communications (رقم التسجيلة. 18238)
[ عرض عادي ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00745nam a2200265 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 76390 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2002 xxk 000 0|eng d |
| 009 - PHYSICAL DESCRIPTION FIXED-FIELD FOR ARCHIVAL COLLECTION (VM) [OBSOLETE] | |
| fixed length control field | 19179 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-7494-3669-7 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 949024091 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FRAS |
| Language of cataloging | fre |
| Transcribing agency | FRAS |
| Modifying agency | FRAS |
| Description conventions | AFNOR |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 21E |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 072 ## - SUBJECT CATEGORY CODE | |
| Subject category code | SHS |
| 095 ## - 095 | |
| a | xxk |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Taylor, Jonathan |
| Relator term | Auteur |
| Relationship | 070 |
| 9 (RLIN) | 46484 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications |
| Medium | [Texte imprimé] : |
| Remainder of title | an integrated approach / |
| Statement of responsibility, etc. | Pr. Smith, Jonathan Taylor |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 640 p. : |
| Other physical details | ill., couv. ill. ; |
| Dimensions | 25 cm |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Smith, Pr. |
| Relator term | Auteur |
| Relationship | 070 |
| 9 (RLIN) | 46485 |
| 930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA] | |
| Uniform title | 19179 |
| 931 ## - | |
| -- | 76390 |
| Lost status | Source of classification or shelving scheme | Damaged status | Collection | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey | Collection générale | Bibliothèque centrale | Bibliothèque centrale | En accès libre | 03/12/2008 | 417.16 | 658.8 / 499 | 000001847260 | 03/12/2008 | 1 | 03/12/2008 | Livre |