Le Management du capital-marque (رقم التسجيلة. 29606)
[ عرض عادي ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00923nam a2200289 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 93182 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s1994 fr 000 0|fre d |
| 009 - PHYSICAL DESCRIPTION FIXED-FIELD FOR ARCHIVAL COLLECTION (VM) [OBSOLETE] | |
| fixed length control field | 31571 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 2-247-01684-7 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 30467650 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FRAS |
| Language of cataloging | fre |
| Transcribing agency | FRAS |
| Modifying agency | FRAS |
| Description conventions | AFNOR |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 21E |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 072 ## - SUBJECT CATEGORY CODE | |
| Subject category code | SHS |
| 095 ## - 095 | |
| a | fr |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| Dates associated with a name | (1938-....) |
| Relator term | Auteur |
| Relationship | 070 |
| 9 (RLIN) | 60166 |
| 245 13 - TITLE STATEMENT | |
| Title | Le Management du capital-marque |
| Medium | [Texte imprimé] : |
| Remainder of title | analyser, développer et exploiter la valeur des marques / |
| Statement of responsibility, etc. | David A. Aaker, Jacques Lendrevie |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Paris: |
| Name of publisher, distributor, etc. | Dalloz, |
| Date of publication, distribution, etc. | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXVI-304 p. ; |
| Dimensions | 24 cm |
| 490 1# - SERIES STATEMENT | |
| Series statement | Dalloz gestion (Dalloz, Paris) Marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliogr. p. 301-304 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lendrevie, Jacques |
| Relator term | Auteur |
| Relationship | 070 |
| 9 (RLIN) | 44638 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Dalloz gestion (Dalloz, Paris) |
| Name of part/section of a work | Marketing. |
| 930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA] | |
| Uniform title | 31571 |
| 931 ## - | |
| -- | 93182 |
| Lost status | Source of classification or shelving scheme | Damaged status | Collection | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey | Collection générale | Bibliothèque centrale | Bibliothèque centrale | En accès libre | 03/12/2008 | 381.72 | 658.8 / 538 | 000001763676 | 03/12/2008 | 1 | 03/12/2008 | Livre |