Marketing stratégique et opérationnel (رقم التسجيلة. 298021)
[ عرض عادي ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01009nam a2200325 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 364639 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100927s2008 fr ||||| | |0|1 | fre d |
| 009 - PHYSICAL DESCRIPTION FIXED-FIELD FOR ARCHIVAL COLLECTION (VM) [OBSOLETE] | |
| fixed length control field | 357168 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-2-10-052137-1 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 301791713 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FRAS |
| Language of cataloging | fre |
| Transcribing agency | FRAS |
| Modifying agency | FRAS |
| Description conventions | AFNOR |
| 072 ## - SUBJECT CATEGORY CODE | |
| Subject category code | SHS |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 21E |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 095 ## - 095 | |
| a | fr |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lambin, Jean-Jacques |
| Relator term | Auteur |
| Relationship | 070 |
| 9 (RLIN) | 120385 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing stratégique et opérationnel |
| Medium | [Texte imprimé] : |
| Remainder of title | du marketing à l'orientation-marché / |
| Statement of responsibility, etc. | Jean-Jacques Lambin, Chantal de Moerloose |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7e éd. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Paris : |
| Name of publisher, distributor, etc. | Dunod, |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 vol. (XVI-580 p.) : |
| Other physical details | graph. ; |
| Dimensions | 24 cm |
| 490 1# - SERIES STATEMENT | |
| Series statement | Gestion sup : marketing, communication |
| 500 ## - GENERAL NOTE | |
| General note | Index |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Notes bibliogr. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | De Moerloose, Chantal |
| Relator term | Auteur |
| Relationship | 070 |
| 9 (RLIN) | 263787 |
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Gestion sup : marketing, communication |
| 9 (RLIN) | 263783 |
| 930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA] | |
| Uniform title | 357168 |
| 931 ## - | |
| -- | 364639 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | FANJAOUI |
| Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey | Bibliothèque centrale | Bibliothèque centrale | En accès libre | 28/01/2010 | 488.70 | 658.8 / 387 | 000000684651 | 28/01/2010 | 1 | 28/01/2010 | Livre |