The future of advertising (رقم التسجيلة. 34902)
[ عرض عادي ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00737nam a2200265 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 100624 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2003 xxu 000 0|eng d |
| 009 - PHYSICAL DESCRIPTION FIXED-FIELD FOR ARCHIVAL COLLECTION (VM) [OBSOLETE] | |
| fixed length control field | 37456 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-140315-9 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 423795144 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FRAS |
| Language of cataloging | fre |
| Transcribing agency | FRAS |
| Modifying agency | FRAS |
| Description conventions | AFNOR |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 21E |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 659 |
| 072 ## - SUBJECT CATEGORY CODE | |
| Subject category code | SHS |
| 095 ## - 095 | |
| a | xxu |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cappo, Joe |
| Relator term | Auteur |
| Relationship | 070 |
| 9 (RLIN) | 66148 |
| 245 14 - TITLE STATEMENT | |
| Title | The future of advertising |
| Medium | [Texte imprimé] : |
| Remainder of title | new media, new clients, new consumers in the post-television age / |
| Statement of responsibility, etc. | Joe Cappo |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XI-260 p. ; |
| Dimensions | 22 cm |
| 500 ## - GENERAL NOTE | |
| General note | Index |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliogr. p. 251-253 |
| 930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA] | |
| Uniform title | 37456 |
| 931 ## - | |
| -- | 100624 |
| Lost status | Source of classification or shelving scheme | Damaged status | Collection | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey | Collection générale | Bibliothèque centrale | Bibliothèque centrale | En accès libre | 03/12/2008 | 316.88 | 659 / 1 | 000001846959 | 03/12/2008 | 1 | 03/12/2008 | Livre |