Le scepticisme du consommateur face à la publicité (رقم التسجيلة. 355045)
[ عرض عادي ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01018cam a2200289 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | a437251 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120419s2011 gw | 000 0 fre d |
| 009 - PHYSICAL DESCRIPTION FIXED-FIELD FOR ARCHIVAL COLLECTION (VM) [OBSOLETE] | |
| fixed length control field | 437251 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-613-1-56915-9 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 949180207 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FRAS |
| Language of cataloging | fre |
| Transcribing agency | FRAS |
| Modifying agency | FRAS |
| Description conventions | AFNOR |
| 072 ## - SUBJECT CATEGORY CODE | |
| Subject category code | SHS |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Edition number | 21E |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 095 ## - 095 | |
| a | gw |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boyer, Julie |
| Relator term | Auteur |
| Relationship | 070 |
| 9 (RLIN) | 308480 |
| 245 13 - TITLE STATEMENT | |
| Title | Le scepticisme du consommateur face à la publicité |
| Medium | [Texte imprimé] : |
| Remainder of title | modèle intégrateur et effets du signal "satisfait ou remboursé" / |
| Statement of responsibility, etc. | Julie Boyer ; sous la direction de Pierre Valette-Florence |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Sarrebruck : |
| Name of publisher, distributor, etc. | Editions universitaires européennes, |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 vol. (467 p.) ; |
| Dimensions | 27cm |
| 500 ## - GENERAL NOTE | |
| General note | Texte remanié d'une Thèse doctorat : Sciences de gestion : Grenoble 2 : 2006 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliogr. p. 396-408 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Valette-Florence, Pierre |
| Relator term | Dir. |
| Relationship | 727 |
| 9 (RLIN) | 61969 |
| 930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA] | |
| Uniform title | 437251 |
| 931 ## - | |
| -- | a437251 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | TAADI |
| Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AUTO | Bibliothèque centrale | Bibliothèque centrale | En accès libre | 15/11/2011 | 1084.54 | 658.8 / 617 | 000002893044 | 15/11/2011 | 1 | 15/11/2011 | Livre |