La Recherche marketing, pilier de la stratégie de communication / (رقم التسجيلة. 418716)
[ عرض عادي ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01150nab a2200373 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 323108 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010108s1997 mr u 1 000 |fre d |
| 009 - PHYSICAL DESCRIPTION FIXED-FIELD FOR ARCHIVAL COLLECTION (VM) [OBSOLETE] | |
| fixed length control field | 320894 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 1459092718 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FRAS+ |
| Language of cataloging | fre |
| Transcribing agency | FRAS |
| Modifying agency | FRAS |
| Description conventions | AFNOR |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | f-mr--- |
| 072 ## - SUBJECT CATEGORY CODE | |
| Subject category code | OM |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80072064 |
| Edition number | 21E |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 094 ## - | |
| a | N36 |
| 094 ## - | |
| a | N36 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ghannam-Zaim, Ouaffa |
| Relator term | Auteur |
| Relationship | 070 |
| 9 (RLIN) | 17917 |
| 192 ## - | |
| -- | Economie / gestion des entreprises |
| 245 13 - TITLE STATEMENT | |
| Title | La Recherche marketing, pilier de la stratégie de communication / |
| Statement of responsibility, etc. | Ghannam-Zaim Ouffa |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p 35-47 ; |
| Dimensions | 24 cm |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMMUNICATION |
| 9 (RLIN) | 2825 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | GESTION D'ENTREPRISE |
| Source of heading or term | |
| 9 (RLIN) | 31995 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ENTREPRISE |
| 9 (RLIN) | 1077 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 9 (RLIN) | 10096 |
| 651 #4 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | MAROC |
| 9 (RLIN) | 1085 |
| 773 0# - HOST ITEM ENTRY | |
| Title | Gestion et société . - |
| Related parts | N. 27, 1997, p 35-47 ; 24 cm . - |
| Place, publisher, and date of publication | Casablanca: Institut supérieur de commerce et d'administration des entreprises, 1978- . - |
| International Standard Serial Number | ISSN 0000-0000 |
| Other item identifier | Cote de la revue :M3 1483. - |
| Record control number | 2822 |
| 930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA] | |
| Uniform title | 320894 |
| 931 ## - | |
| -- | 323108 |
| 951 ## - MUC | |
| MUC | CM |
| Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey | Bibliothèque centrale | Bibliothèque centrale | Salle des revues | 27/05/2013 | M1483 | AR28339 | 27/05/2013 | 1 | 27/05/2013 | مقالة |