MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02076nab a2200361 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
a426958 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201001s2010 xxu |s 000#0 eng d |
| 009 - PHYSICAL DESCRIPTION FIXED-FIELD FOR ARCHIVAL COLLECTION (VM) [OBSOLETE] |
|---|
| fixed length control field |
426958 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EBSCO |
| Language of cataloging |
fre |
| Transcribing agency |
EBSCO |
| Modifying agency |
FRAS |
| Description conventions |
AFNOR |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
f-ti--- |
| 072 ## - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
OM |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
796.334668096110905 |
| Edition number |
21E |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
790 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
949172343 |
| 095 ## - 095 |
|---|
| a |
xxu |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dekhil, Fawzi |
| Relator term |
Auteur |
| Relationship |
070 |
| 9 (RLIN) |
291095 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The effects of the type of audience, involvement, interest and socio-demographic variables on sponsor recall |
| Medium |
[Ressource électronique] : |
| Remainder of title |
the soccer African nations cup |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The main objective of this research was to measure the effects on sponsor recall1 at the soccer African Nations Cup (ANC) in Tunisia in 2004. This quantitative investigation used a sample of 308 people who watched the event on television and/or in the stadium. The research demonstrates that there was indeed an effect by type of audience and other variables. [ABSTRACT FROM AUTHOR] |
| Expansion of summary note |
Copyright of International Journal of Sports Marketing & Sponsorship is the property of International Marketing Reports Ltd. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
SPORT |
| 9 (RLIN) |
7536 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
FINANCEMENT |
| 9 (RLIN) |
2989 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
PUBLIC |
| 9 (RLIN) |
4846 |
| 651 #4 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
TUNISIE |
| 9 (RLIN) |
1128 |
| 773 ## - HOST ITEM ENTRY |
|---|
| Title |
International Journal of Sports Marketing & Sponsorship. - |
| Related parts |
Jan. 2010, Vol. 11 Issue 2, p. 158-175. - |
| International Standard Serial Number |
ISSN 14646668. - |
| Other item identifier |
[Ressource électronique EBSCO] |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.fondation.org.ma/dsp/index/a426958-24">http://www.fondation.org.ma/dsp/index/a426958-24</a> |
| 930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA] |
|---|
| Uniform title |
426958 |
| 931 ## - |
|---|
| -- |
a426958 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
El Basri |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
El Basri |
