MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01323cab a2200433 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
a473284 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120924s2011 mr 000 0 fre d |
| 009 - PHYSICAL DESCRIPTION FIXED-FIELD FOR ARCHIVAL COLLECTION (VM) [OBSOLETE] |
|---|
| fixed length control field |
473284 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
1459090670 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
FRAS |
| Language of cataloging |
fre |
| Transcribing agency |
FRAS |
| Modifying agency |
FRAS |
| Description conventions |
AFNOR |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
fre |
| Language code of summary or abstract |
eng |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
f-ti--- |
| 072 ## - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
OM |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1409611 |
| -- |
658.8209611 |
| Edition number |
21E |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
650 |
| 095 ## - 095 |
|---|
| a |
mr |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Khalbous, Slim |
| Relator term |
Auteur |
| Relationship |
070 |
| 9 (RLIN) |
19681 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Techniques créatives de placement : |
| Remainder of title |
concepts et applications / |
| Statement of responsibility, etc. |
Slim Khalbous, Meriem Maazoul |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
p. 420-467 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Texte en français et résumé en anglais |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Bibliogr. p. 452-457 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
COMMUNICATION |
| 9 (RLIN) |
2825 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MANAGEMENT |
| 9 (RLIN) |
249974 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
PUBLICITE |
| 9 (RLIN) |
5682 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
CONSOMMATEUR |
| 9 (RLIN) |
17381 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
TELEVISION |
| 9 (RLIN) |
1123 |
| 651 #4 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
TUNISIE |
| 9 (RLIN) |
1128 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Maazoul, Meriem |
| Relator term |
Auteur |
| Relationship |
070 |
| 9 (RLIN) |
315409 |
| 773 0# - HOST ITEM ENTRY |
|---|
| Title |
Revue marocaine de recherche en management et marketing. - |
| Related parts |
N. 4-5, 2011, p. 420-467. - |
| Place, publisher, and date of publication |
Rabat : Université Mohammed V-Souissi, 2009- . - |
| International Standard Serial Number |
ISSN 2028-5175 |
| Other item identifier |
Cote de la revue :V12759. - |
| Record control number |
a391254 |
| 930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA] |
|---|
| Uniform title |
473284 |
| 931 ## - |
|---|
| -- |
a473284 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
Abouzahr |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
Abouzahr |
| 951 ## - MUC |
|---|
| MUC |
CM |
