Principes de marketing (رقم التسجيلة. 482800)
[ عرض عادي ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01278cam a2200397 4500 |
| 001 - CONTROL NUMBER | |
| control field | a528909 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140611s2013 fr a 001 0 fre d |
| 009 - PHYSICAL DESCRIPTION FIXED-FIELD FOR ARCHIVAL COLLECTION (VM) [OBSOLETE] | |
| fixed length control field | 528909 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-2-7440-7669-5 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 862769923 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FRAS |
| Language of cataloging | fre |
| Transcribing agency | FRAS |
| Modifying agency | FRAS |
| Description conventions | AFNOR |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| Language code of original | eng |
| 072 ## - SUBJECT CATEGORY CODE | |
| Subject category code | SHS |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 21E |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 095 ## - 095 | |
| a | fr |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Trad |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Dates associated with a name | (1943-....) |
| Relator term | Auteur |
| Relationship | 070 |
| 9 (RLIN) | 336806 |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Marketing : an introduction. |
| Language of a work | Français |
| 245 10 - TITLE STATEMENT | |
| Title | Principes de marketing |
| Medium | [Texte imprimé] / |
| Statement of responsibility, etc. | Gary Armstrong, Philip Kotler ; [traduit et adapté par] Emmanuelle Le Nagard-Assayag, Thierry Lardinoit |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11e éd. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [Paris] : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | cop. 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 vol. (XXV-502 p.) : |
| Other physical details | ill., couv. ill. ; |
| Dimensions | 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Index |
| 500 ## - GENERAL NOTE | |
| General note | Glossaire |
| 500 ## - GENERAL NOTE | |
| General note | Trad. de : "Marketing : an introduction" |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Notes bibliogr. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| Dates associated with a name | (1931-....) |
| Relator term | Auteur |
| Relationship | 070 |
| 9 (RLIN) | 45946 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Le Nagard, Emmanuelle |
| Relator term | Trad. |
| Relationship | 730 |
| 9 (RLIN) | 60630 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lardinoit, Thierry |
| Relator term | Trad. |
| Relationship | 730 |
| 9 (RLIN) | 336807 |
| 700 18 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | كوتلر، فيليب |
| Dates associated with a name | (1931-....) |
| 930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA] | |
| Uniform title | 528909 |
| 931 ## - | |
| -- | a528909 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | TAADI |
| Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AUTO | Bibliothèque centrale | Bibliothèque centrale | En accès libre | 30/05/2014 | 481.07 | 658.8 / 649 | 000005135370 | 30/05/2014 | 1 | 30/05/2014 | Livre |