MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02255cam a2200337 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
a574152 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110406s2011 xxu 001 0 eng d |
| 009 - PHYSICAL DESCRIPTION FIXED-FIELD FOR ARCHIVAL COLLECTION (VM) [OBSOLETE] |
|---|
| fixed length control field |
574152 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-0-230-11694-8 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0-230-11694-9 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
805011292 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
fre |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
BWX |
| -- |
CDX |
| -- |
DLC |
| -- |
FRAS |
| Description conventions |
AFNOR |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 045 2# - TIME PERIOD OF CONTENT |
|---|
| Formatted 9999 B.C. through C.E. time period |
d1941 |
| -- |
d1961 |
| 072 ## - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
SHS |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1097309045 |
| Edition number |
23E |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
659 |
| 095 ## - 095 |
|---|
| a |
xxu |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Spring, Dawn |
| Relator term |
Auteur |
| Relationship |
070 |
| 9 (RLIN) |
390724 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising in the age of persuasion |
| Medium |
[Texte imprimé] : |
| Remainder of title |
building brand America 1941-1961 / |
| Statement of responsibility, etc. |
Dawn Spring |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Palgrave Macmillan, |
| Date of publication, distribution, etc. |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 vol. (X-235 p.) ; |
| Dimensions |
22 cm |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Advertising in the Age of Persuasion documents and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise. In their system, government and business worked together to create consumer republics, democracies based on the mass consumption of brand name goods using advertising across all major media to sell products and distribute information. Many of the free enterprise evangelists believed it represented the fulfillment of America's god-ordained mission. They envisioned an American lead global consumer order supported by advertising based media where the brand took precedence over the corporation that owned it; and advertising, propaganda and public relations were considered the same thing. To support this system, they created a network and process for disseminating persuasive information that survives into the 21st Century"-- |
| Assigning source |
Provided by publisher |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Bibliogr. p. 215-226 |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Branding (Marketing) / United States / History / 20th century |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Consumption (Economics) / United States / History / 20th century |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Free enterprise / United States / History / 20th century |
| 930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA] |
|---|
| Uniform title |
574152 |
| 931 ## - |
|---|
| -- |
a574152 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
amiri |
