Sensory marketing (رقم التسجيلة. 519670)

MARC details
000 -LEADER
fixed length control field 01332cam a2200337 i 4500
001 - CONTROL NUMBER
control field a585863
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150716s2015 xxuad 001 0 eng
009 - PHYSICAL DESCRIPTION FIXED-FIELD FOR ARCHIVAL COLLECTION (VM) [OBSOLETE]
fixed length control field 585863
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-138-91462-9
035 ## - SYSTEM CONTROL NUMBER
System control number 1131542467
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging fre
Transcribing agency DLC
Modifying agency FRAS
Description conventions AFNOR
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code xxu
-- xxk
072 ## - SUBJECT CATEGORY CODE
Subject category code SHS
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23E
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
095 ## - 095
a xxu
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hultén, Bertil
Dates associated with a name (1949-....)
Relator term Auteur
Relationship 070
9 (RLIN) 399837
245 10 - TITLE STATEMENT
Title Sensory marketing
Medium [Texte imprimé] :
Remainder of title theoretical and empirical grounds /
Statement of responsibility, etc. by Bertil Hulten
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York ;
-- London :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent 1 vol. (XV-404 p.) :
Other physical details ill., graph. ;
Dimensions 24 cm
490 1# - SERIES STATEMENT
Series statement Routledge interpretive marketing research ;
Volume/sequential designation 21
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Notes bibliogr.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Preface -- History of consumer marketing -- The marketing dynamics -- Sensory marketing -- The brain and the five senses -- The sense of sight -- The sense of sound -- The sense of smell -- The sense of touch -- The sense of taste -- Multi-sensory brand experience -- Sensory marketing in the future -- Index
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Consumer behavior
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Senses and sensation
830 ## - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Routledge interpretive marketing research (Routledge, New York)
9 (RLIN) 399835
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title 585863
931 ## -
-- a585863
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields amiri
المقتنيات
Lost status Source of classification or shelving scheme Damaged status Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
  AUTO   Bibliothèque centrale Bibliothèque centrale En accès libre 03/11/2016 1207.15   658.8 / 774 000006566678 03/11/2016 1 03/11/2016 Livre