Powerlines (رقم التسجيلة. 522649)
[ عرض عادي ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01171cam a2200361 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | a481877 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241023193926.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151013s2008 nyua 001 0 eng d |
| 009 - PHYSICAL DESCRIPTION FIXED-FIELD FOR ARCHIVAL COLLECTION (VM) [OBSOLETE] | |
| fixed length control field | 481877 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-57660-304-8 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 1040401098 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FRAS |
| Language of cataloging | fre |
| Transcribing agency | FRAS |
| Modifying agency | FRAS |
| Description conventions | AFNOR |
| 072 ## - SUBJECT CATEGORY CODE | |
| Subject category code | SHS |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Edition number | 23E |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 095 ## - 095 | |
| a | nyu |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cone, Steve |
| Dates associated with a name | (1950-....) |
| Relator term | Auteur |
| Relationship | 070 |
| 9 (RLIN) | 350728 |
| 245 10 - TITLE STATEMENT | |
| Title | Powerlines |
| Medium | [Texte imprimé] : |
| Remainder of title | words that sell brands, grip fans and sometimes change history / |
| Statement of responsibility, etc. | Steve Cone |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Bloomberg Press, |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 vol. (XVIII, 251 p.) : |
| Other physical details | ill. ; |
| Dimensions | 25 cm |
| 500 ## - GENERAL NOTE | |
| General note | Index |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliogr. p. 231-243 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Slogans |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand name products |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising |
| 930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA] | |
| Uniform title | 481877 |
| 931 ## - | |
| -- | a481877 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | TAADI |
| Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AUTO | Bibliothèque centrale | Bibliothèque centrale | En accès libre | 22/11/2013 | 185.20 | 658.8 / 674 | 000004612285 | 22/11/2013 | 1 | 22/11/2013 | Livre |