MARC details
| 000 -LEADER |
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| fixed length control field |
02758cam a2200349 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
a589945 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150817s2016 xxka 001 0 eng d |
| 009 - PHYSICAL DESCRIPTION FIXED-FIELD FOR ARCHIVAL COLLECTION (VM) [OBSOLETE] |
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| fixed length control field |
589945 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
978-0-8578-5521-3 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
1041292406 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
fre |
| Transcribing agency |
DLC |
| Modifying agency |
FRAS |
| Description conventions |
AFNOR |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
n-us--- |
| 072 ## - SUBJECT CATEGORY CODE |
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| Subject category code |
SHS |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
745.40973 |
| Edition number |
23E |
| 084 ## - OTHER CLASSIFICATION NUMBER |
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| Classification number |
741 |
| 095 ## - 095 |
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| a |
xxk |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Houze, Rebecca |
| Relator term |
Auteur |
| Relationship |
070 |
| 9 (RLIN) |
402701 |
| 245 10 - TITLE STATEMENT |
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| Title |
New mythologies in design and culture |
| Medium |
[Texte imprimé] : |
| Remainder of title |
reading signs and symbols in the visual landscape / |
| Statement of responsibility, etc. |
by Rebecca Houze |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Bloomsbury, |
| Date of publication, distribution, etc. |
2016 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 vol. (260 p.) ; |
| Dimensions |
24 cm |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
"Taking as its point of departure Roland Barthes'classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity. In nine chapters Houze considers a range of contemporary phenomena, from the history of sustainability to the meaning of sports and children's building toys. Among the ubiquitous global trademarks she examines are BP, McDonald's, and Nike. What do these icons say to us today? What political and ideological messages are hidden beneath their surfaces? Taking the idea of myth in its broadest sense, the individual case studies employ a variety of analytic methods derived from linguistics, psychoanalysis, anthropology, sociology, and art history. In their eclecticism of approach they demonstrate the interdisciplinarity of design history and design studies. Just as Barthes' meditations on culture concentrated on his native France, New Mythologies is rooted in the author's experience of living and teaching in the United States. Houze's reflections encompass both contemporary American popular culture and the history of American industry, with reference to such foundational figures as Thomas Jefferson and Walt Disney. The collection provides a point of entry into today's complex postmodern or post-postmodern world, and suggests some ways of thinking about its meanings, and the lessons we might learn from it"-- |
| Assigning source |
Provided by publisher |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Bibliogr. p. 227-234 |
| 505 8# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Machine generated contents note: -- Acknowledgements -- List of Figures -- Introduction -- 1. Green -- 2. Gateway -- 3. Bull's-Eye! -- 4. I is for Indian -- 5. The False Mirror -- 6. One State Two State, Red State Blue State -- 7. DS -- 8. Sports and Leisure -- 9. The Grid -- Conclusion -- Index |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Communication in design / United States |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Design / Social aspects / United States |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Signs and symbols / United States |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
DESIGN / History & Criticism |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
DESIGN / Product |
| 930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA] |
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| Uniform title |
589945 |
| 931 ## - |
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| -- |
a589945 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
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| Link information for 9XX fields |
amiri |
