Mesurer l'efficacité du marketing digital (رقم التسجيلة. 535463)
[ عرض عادي ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00992cam a2200313 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | a598081 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160321s2016 fr ad 001 0 fre d |
| 009 - PHYSICAL DESCRIPTION FIXED-FIELD FOR ARCHIVAL COLLECTION (VM) [OBSOLETE] | |
| fixed length control field | 598081 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-2-10-074728-3 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 947935358 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FRAS |
| Language of cataloging | fre |
| Transcribing agency | FRAS |
| Modifying agency | FRAS |
| Description conventions | AFNOR |
| 072 ## - SUBJECT CATEGORY CODE | |
| Subject category code | SHS |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8002854678 |
| Edition number | 23E |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 095 ## - 095 | |
| a | fr |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Florès, Laurent |
| Relator term | Auteur |
| Relationship | 070 |
| 9 (RLIN) | 387164 |
| 245 10 - TITLE STATEMENT | |
| Title | Mesurer l'efficacité du marketing digital |
| Medium | [Texte imprimé] : |
| Remainder of title | estimer le ROI pour optimiser ses actions / |
| Statement of responsibility, etc. | Laurent Florès ; [préface Philipe Tassi] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2e Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Paris : |
| Name of publisher, distributor, etc. | Dunod, |
| Date of publication, distribution, etc. | DL 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 vol. (VII-242 p.) : |
| Other physical details | ill., graph., couv. ill. ; |
| Dimensions | 22 cm |
| 490 1# - SERIES STATEMENT | |
| Series statement | Marketing - communication |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Notes bibliogr. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tassi, Philippe |
| Relator term | Préf. |
| Relationship | 080 |
| 9 (RLIN) | 44708 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Marketing - communication |
| 930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA] | |
| Uniform title | 598081 |
| 931 ## - | |
| -- | a598081 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | Badre GHIYATI |
| 957 ## - Biblio-thématique | |
| a | HUMANITES NUMERIQUES |
| Lost status | Source of classification or shelving scheme | Damaged status | Collection | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AUTO | Collection générale | Bibliothèque centrale | Bibliothèque centrale | En accès libre | 06/01/2017 | 266.16 | 658.8 / 740 | 000006652463 | 06/01/2017 | 1 | 06/01/2017 | Livre |