Psycholinguistic phenomena in marketing communications (رقم التسجيلة. 550254)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02538cam a2200337 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | a514790 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060307r20132007xxka 001 0 eng d |
| 009 - PHYSICAL DESCRIPTION FIXED-FIELD FOR ARCHIVAL COLLECTION (VM) [OBSOLETE] | |
| fixed length control field | 514790 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-415-65113-4 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 997407560 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | fre |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | FRAS |
| Description conventions | AFNOR |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
| MARC country code | xxu |
| -- | xxk |
| 072 ## - SUBJECT CATEGORY CODE | |
| Subject category code | SHS |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 400.19 |
| Edition number | 23E |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 400.19 |
| 095 ## - 095 | |
| a | xxk |
| 245 00 - TITLE STATEMENT | |
| Title | Psycholinguistic phenomena in marketing communications |
| Medium | [Texte imprimé] / |
| Statement of responsibility, etc. | edited by Tina M. Lowrey |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York ; |
| -- | Hove : |
| Name of publisher, distributor, etc. | Psychology Press, |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 vol. (XVIII-292 p.) : |
| Other physical details | ill. ; |
| Dimensions | 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Publication originale par : Lawrence Erlbaum Associates, 2007 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Notes bibliogr. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Linguistic framing of sensory experience : there is some accounting for taste / JoAndrea Hoegg and Joseph W. Alba -- The mental representation of brand names : are brand names a class by themselves? / Possidonia F.D. Gontijo and Shi Zhang -- Sounds convery meaning : the implications of phonetic symbolism for brand name construction / L.J. Shrum and Tina M. Lowrey -- Phonology and semantics in international marketing : what brand name translations tell us about consumer cognition / Shi Zhang and Bernd H. Schmitt -- Phonology, morphology, and semantics : toward a fuller conceptualization of brand name meaning / Dawn B. Lerman -- The role of the sentence and its importance in marketing communications / Robert Meeds and Samuel D. Bradley -- The use and abuse of polysemy in marketing communications / Claudiu V. Dimofte and Richard F. Yalch -- Road map or secret weapon? The role of conceptual metaphor in shaping marketing communications about exercise / Barbara J. Phillips and Edward F. McQuarrie -- Narrative structure : plot and emotional responses / Jennifer Edson Escalas and Barbara B. Stern -- The role of language and images in the creation and use of advertising myths / Rashmi Adaval -- Indexical and linguistic channels in speech perception : some effects of voiceovers on advertising outcomes / Susannah V. Levi and David B. Pisoni -- Dual language processing of marketing communications / Ryall Carroll, David Luna, and Laura A. Peracchio -- Comprehension processes in advertising : words, sentences, and narratives / Robert S. Wyer, Jr. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Psycholinguistics |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising |
| -- | Language |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Semantics |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lowrey, Tina M. |
| Relator term | Ed. |
| Relationship | 340 |
| 9 (RLIN) | 362625 |
| 930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA] | |
| Uniform title | 514790 |
| 931 ## - | |
| -- | a514790 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | amiri |
| Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AUTO | Bibliothèque centrale | Bibliothèque centrale | En accès libre | 19/11/2014 | 324.32 | 400.19 / 312 | 000005445660 | 19/11/2014 | 1 | 19/11/2014 | Livre |