MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01279cab a2200361 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
a639677 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
171018s2015 mr 000 0 fre d |
| 009 - PHYSICAL DESCRIPTION FIXED-FIELD FOR ARCHIVAL COLLECTION (VM) [OBSOLETE] |
|---|
| fixed length control field |
639677 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
1459134110 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
FRAS |
| Language of cataloging |
fre |
| Transcribing agency |
FRAS |
| Modifying agency |
FRAS |
| Description conventions |
AFNOR |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
f-mr--- |
| 072 ## - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
OM |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8020964 |
| Edition number |
23E |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 095 ## - 095 |
|---|
| a |
mr |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ouahi, Lhoucine |
| Relator term |
Auteur |
| Relationship |
070 |
| 9 (RLIN) |
76595 |
| 245 13 - TITLE STATEMENT |
|---|
| Title |
Le marketing en période de crise : |
| Remainder of title |
vers la révision de la CRM, la radicalisation de la communication et la rationalisation des arguments pour relancer la consommation / |
| Statement of responsibility, etc. |
Lhoucine Ouahi, Fouad Naoui |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
p. 167-181 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Bibliogr. p. 181 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
CRISE ECONOMIQUE |
| 9 (RLIN) |
1553 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKETING |
| 9 (RLIN) |
10096 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
COMMUNICATION |
| 9 (RLIN) |
2825 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
CONSOMMATION |
| 9 (RLIN) |
1968 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
STRATEGIE DE L'ENTREPRISE |
| Source of heading or term |
|
| 9 (RLIN) |
7012 |
| 651 #4 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
MAROC |
| 9 (RLIN) |
1085 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Naoui, Fouad |
| Relator term |
Auteur |
| Relationship |
070 |
| 9 (RLIN) |
184647 |
| 773 0# - HOST ITEM ENTRY |
|---|
| Title |
Revue marocaine d'économie et de droit comparé. - |
| Related parts |
N. 53, 2015, p. 167-181. - |
| Place, publisher, and date of publication |
Marrakech : Faculté des sciences juridiques, économiques et sociales, 2015. - |
| International Standard Serial Number |
ISSN 6073-0581. - |
| Other item identifier |
Cote de la revue : M1348. - |
| Record control number |
2944 |
| 930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA] |
|---|
| Uniform title |
639677 |
| 931 ## - |
|---|
| -- |
a639677 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
Er-Rafiy |
| 951 ## - MUC |
|---|
| MUC |
CM |
