Corporate communication (رقم التسجيلة. 648512)

MARC details
000 -LEADER
fixed length control field 01827cam a2200265 i 4500
001 - CONTROL NUMBER
control field a675147
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180517s2019 xxu 001 0 eng c
009 - PHYSICAL DESCRIPTION FIXED-FIELD FOR ARCHIVAL COLLECTION (VM) [OBSOLETE]
fixed length control field 675147
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-119-47137-0
035 ## - SYSTEM CONTROL NUMBER
System control number 1158976634
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging fre
Transcribing agency DLC
Modifying agency FRAS
Description conventions AFNOR
072 ## - SUBJECT CATEGORY CODE
Subject category code SHS
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.45
Edition number 23E
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.4
095 ## - 095
a xxu
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lerbinger, Otto
Relator term Auteur
Relationship 070
9 (RLIN) 423909
245 10 - TITLE STATEMENT
Title Corporate communication
Medium [Texte imprimé] :
Remainder of title an international and management perspective /
Statement of responsibility, etc. Otto Lerbinger
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken :
Name of publisher, distributor, etc. Wiley Blackwell,
Date of publication, distribution, etc. 2019
300 ## - PHYSICAL DESCRIPTION
Extent 1 vol. (336 p.) ;
Dimensions 26 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Notes bibliogr.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The extended enterprise -- Introduction: the domain of corporate communication -- Stakeholder relations: investors and employees -- Stakeholder relations: the community and consumers -- Strategic application of communication practices -- Public relations: influencing public opinion -- Corporate public affairs : exercising power in the socio-political environment -- Global marketing communication: facilitating exchanges -- Social media and big data : expanding relationships -- Digital and social marketing: extending practices & influencing behavior -- International perspective -- The force of globalization -- Interacting with international players -- Political and economic features of nation states -- Social and cultural features of nation-states -- The nation brand : comparison with product and company brand -- Pivotal issues facing management -- Sustainability and climate change -- Technology and innovation: new risks and issues -- Corporate communication contribution to management -- Global corporate responsibility -- Corporate governance : the corporate communication role
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title 675147
931 ## -
-- a675147
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields Ben Ali Rihab
المقتنيات
Lost status Source of classification or shelving scheme Damaged status Collection Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
  AUTO   Collection générale Bibliothèque centrale Bibliothèque centrale En accès libre 22/04/2019 513.16   658.4 / 1368 000007191831 22/04/2019 1 22/04/2019 Livre