Conception stratégique du marketing digital / (رقم التسجيلة. 694664)
[ عرض عادي ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01395cam a2200361 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | a734789 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210120s2020 mf 000 0 fre u |
| 009 - PHYSICAL DESCRIPTION FIXED-FIELD FOR ARCHIVAL COLLECTION (VM) [OBSOLETE] | |
| fixed length control field | 734789 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-620-2-53488-8 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 1413903229 |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | f-mr--- |
| 072 ## - SUBJECT CATEGORY CODE | |
| Subject category code | OM |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8720964 |
| Edition number | 23E |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 096 ## - LOCALLY ASSIGNED NLM-TYPE CALL NUMBER (OCLC) | |
| Classification number | 650 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FRAS |
| Language of cataloging | fre |
| Transcribing agency | FRAS |
| Modifying agency | FRAS |
| Description conventions | AFNOR |
| 095 ## - 095 | |
| a | mf |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kouassi, Aimé Serge |
| Relator term | Auteur |
| Relationship | 070 |
| 9 (RLIN) | 456605 |
| 245 10 - TITLE STATEMENT | |
| Title | Conception stratégique du marketing digital / |
| Statement of responsibility, etc. | Aimé Serge Kouassi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Beau Bassin : |
| Name of publisher, distributor, etc. | Editions universitaires européennes, |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | (92 p.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliogr. p. 87-88 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Ce travail se propose d'élaborer une stratégie de marketing digital pour le compte de la marque LINA au Maroc. Il se basera sur une revue de littérature traitant du marketing digital, des études documentaires retraçant l'état des lieux du paysage digital au Maroc ainsi qu'un benchmark visant à mettre en relief les meilleures pratiques concernant les stratégies digitales et ce dans le secteur de la beauté. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 9 (RLIN) | 10096 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | STRATEGIE INDUSTRIELLE |
| 9 (RLIN) | 3132 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMMERCE ELECTRONIQUE |
| 9 (RLIN) | 251325 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARQUE COMMERCIALE |
| 9 (RLIN) | 19545 |
| 651 #4 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | MAROC |
| 9 (RLIN) | 1085 |
| 930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA] | |
| Uniform title | 734789 |
| 931 ## - | |
| -- | a734789 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | Anass ELHASNAOUI |
| 951 ## - MUC | |
| MUC | CM |
| Lost status | Source of classification or shelving scheme | Damaged status | Collection | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AUTO | Collection générale | Bibliothèque centrale | Bibliothèque centrale | En accès libre | 02/06/2021 | 607.97 | 658.8 / 804 | 000007578717 | 02/06/2021 | 1 | 02/06/2021 | Livre |