Advertising confluence : (رقم التسجيلة. 845102)

MARC details
000 -LEADER
fixed length control field 00872cam a2200277 i 4500
001 - CONTROL NUMBER
control field a725478
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201001s2015 xxu 001 0 eng u
009 - PHYSICAL DESCRIPTION FIXED-FIELD FOR ARCHIVAL COLLECTION (VM) [OBSOLETE]
fixed length control field 725478
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-137-49224-1
072 ## - SUBJECT CATEGORY CODE
Subject category code SHS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23E
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number COL
096 ## - LOCALLY ASSIGNED NLM-TYPE CALL NUMBER (OCLC)
Classification number 650
040 ## - CATALOGING SOURCE
Original cataloging agency FRAS
Language of cataloging fre
Transcribing agency FRAS
Modifying agency FRAS
Description conventions AFNOR
095 ## - 095
a xxu
245 00 - TITLE STATEMENT
Title Advertising confluence :
Remainder of title transitioning marketing communications into social movements /
Statement of responsibility, etc. edited by Anshu Saxena Arora and Sabine Bacouël-Jentjens
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Palgrave Macmillan,
Date of publication, distribution, etc. 2015
Linkage 473509
300 ## - PHYSICAL DESCRIPTION
Extent (XVI-122 p.)
490 0# - SERIES STATEMENT
Series statement International marketing and management research
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Arora, Anshu Saxena
Relator term Ed.
Relationship 340
9 (RLIN) 482076
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bacouël-Jentjens, Sabine
Relator term Ed.
Relationship 340
9 (RLIN) 482075
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title 725478
931 ## -
-- a725478
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields Soukaina BIOUQORRA
المقتنيات
Lost status Source of classification or shelving scheme Damaged status Collection Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
  AUTO   Collection générale Bibliothèque centrale Bibliothèque centrale En accès libre 19/10/2023 492.21   658.8 / 824 000007834257 19/10/2023 1 19/10/2023 Livre