صورة من Amazon.com
صورة الغلاف المخصصة
Consumer behaviour [Texte imprimé] : a European perspective / Michael Solomon, Gary Bamossy, Soren Askegaard ...[et al.]
نوع المادة :
نصتفاصيل النشر:Harlow ; London ; New Yok [etc.] : Pearson Education Limited, 2014الطبعات:5th edوصف:1 vol. (XXVIII-672 p.) : couv. ill., ill., graph. ; 24 cmتدمك:- 978-0-273-77272-9
- 658.8342094 23E
- 658.8
المحتويات:
An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Perception -- The self -- Motivation, values and lifestyle -- Learning and memory -- Attitudes -- Individual decision-making -- Group influence and opinion leadership -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and consumer behaviour -- Cultural change processses -- New times, new consumers
| نوع المادة | المكتبة الحالية | المجموعة | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|---|
Livre
|
Bibliothèque centrale En accès libre | Collection générale | 658.8 / 709 (إستعراض الرف(يفتح أدناه)) | 1 | المتاح | 000005833344 |
Browsing Bibliothèque centrale shelves, Shelving location: En accès libre, Collection: Collection générale إغلاق مستعرض الرف(يخفي مستعرض الرف)
|
|
|
|
|
|
|
||
| 658.8 / 701 Culture client l'ultime différenciation entre les entreprises / | 658.8 / 702 Making Italian America consumer culture and the production of ethnic identities / | 658.8 / 708 Consumer behaviour a European outlook / | 658.8 / 709 Consumer behaviour a European perspective / | 658.8 / 710 The color revolution | 658.8 / 715 سلوك المستهلك مدخل متكامل / | 658.8 / 724 The sex of things gender and consumption in historical perspective / |
Notes bibliogr.
An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Perception -- The self -- Motivation, values and lifestyle -- Learning and memory -- Attitudes -- Individual decision-making -- Group influence and opinion leadership -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and consumer behaviour -- Cultural change processses -- New times, new consumers
لا توجد تعليقات على هذا العنوان.
تسجيل الدخول إلى حسابك لنشر تعليق.