Corporate communication [Texte imprimé] : an international and management perspective / Otto Lerbinger

Notes bibliogr.

The extended enterprise -- Introduction: the domain of corporate communication -- Stakeholder relations: investors and employees -- Stakeholder relations: the community and consumers -- Strategic application of communication practices -- Public relations: influencing public opinion -- Corporate public affairs : exercising power in the socio-political environment -- Global marketing communication: facilitating exchanges -- Social media and big data : expanding relationships -- Digital and social marketing: extending practices & influencing behavior -- International perspective -- The force of globalization -- Interacting with international players -- Political and economic features of nation states -- Social and cultural features of nation-states -- The nation brand : comparison with product and company brand -- Pivotal issues facing management -- Sustainability and climate change -- Technology and innovation: new risks and issues -- Corporate communication contribution to management -- Global corporate responsibility -- Corporate governance : the corporate communication role