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African agency in China's tea trade : commercial networks, brand creation and intellectual property / by Ute Röschenthaler.

بواسطة:نوع المادة : نصنصالسلاسل:African social studies series ; volume 43تفاصيل النشر:Leiden ; Boston : Brill, [2022] وصف:(xv, 350 p.)تدمك:
  • 9789004505681
الموضوع:تصنيف DDC:
  • 338.173720951 23E
تصنيفات أخرى:
  • 338.1
ملخص:"Every month tons of green tea travel from China to West Africa in a movement that largely thrives beyond the attention of Western observers. In this trade, Malian merchants assumed a central role. They travel to China, visit family gardens and the factories, which process and package the product. Together with their Chinese suppliers, they select the tea leaves and create their brand. On Bamako's largest market, the Grand Marché, more than a hundred different tea brands are found, whose packages have colourfully, often eye-catching designs with brand-names such as Gazelle, Tombouctou, Arafat and Obama. This book explores the unique tea culture that celebrates with its brands the strength of desert animals, the fading glory of trading places, the excitement of social events and the accomplishments of admired politicians"-- Provided by publisher.
نوع المادة:
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المقتنيات
نوع المادة المكتبة الحالية رقم الطلب رقم النسخة حالة تاريخ الإستحقاق الباركود
Livre Livre Bibliothèque centrale En accès libre 338.1 / 1190 (إستعراض الرف(يفتح أدناه)) 1 المتاح 000007704901

Bibliogr. p. 323-340

"Every month tons of green tea travel from China to West Africa in a movement that largely thrives beyond the attention of Western observers. In this trade, Malian merchants assumed a central role. They travel to China, visit family gardens and the factories, which process and package the product. Together with their Chinese suppliers, they select the tea leaves and create their brand. On Bamako's largest market, the Grand Marché, more than a hundred different tea brands are found, whose packages have colourfully, often eye-catching designs with brand-names such as Gazelle, Tombouctou, Arafat and Obama. This book explores the unique tea culture that celebrates with its brands the strength of desert animals, the fading glory of trading places, the excitement of social events and the accomplishments of admired politicians"-- Provided by publisher.

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