Strategic Islamic marketing : a roadmap for engaging Muslim consumers / Baker Ahmad Alserhan, Veland Ramadani, Jusuf Zeqiri...[et al.] editors

Material type: Text

TextSeries: Contributions to Management SciencePublication details: Cham : Springer Nature Switzerland AG, 2022Description: (280 p.)ISBN:

9783030981594

DDC classification:

658.8008821 23A

Other classification:

658.8

Summary: This book redefines marketing practice and conduct and challenges conventional marketing wisdom by introducing a religious-based ethical framework to the practice of marketing. The framework opens a whole new array of marketing opportunities and describes the behavior of the consumer, community, and companies using a different approach than conventional marketing thought.

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Livre	Bibliothèque centrale En accès libre	Collection générale	658.8 / 822 (Browse shelf(Opens below))	1	Available		000007782671

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Previous	658.8 / 819 Utopies et consommation /	658.8 / 820 Marketing et pauvreté : être pauvre dans la société de consommation /	658.8 / 821 V. 1 Les médiations culturelles des marques : une quête d'autorité /	658.8 / 822 Strategic Islamic marketing : a roadmap for engaging Muslim consumers /	658.8 / 823 Branding the Middle East : communication strategies and image building from Qom to Casablanca /	658.8 / 824 Advertising confluence : transitioning marketing communications into social movements /	658.8 / 825 Théories et pratiques du marketing de la culture et du tourisme dans un contexte d'innovation /	Next

This book redefines marketing practice and conduct and challenges conventional marketing wisdom by introducing a religious-based ethical framework to the practice of marketing. The framework opens a whole new array of marketing opportunities and describes the behavior of the consumer, community, and companies using a different approach than conventional marketing thought.

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