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Advertising confluence : transitioning marketing communications into social movements / edited by Anshu Saxena Arora and Sabine Bacouël-Jentjens

Contributor(s): Material type: TextTextSeries: International marketing and management researchPublication details: New York : Palgrave Macmillan, 2015 Description: (XVI-122 p.)ISBN:
  • 978-1-137-49224-1
DDC classification:
  • 658.8 23E
Other classification:
  • 658.8
Item type:
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Livre Livre Bibliothèque centrale En accès libre Collection générale 658.8 / 824 (Browse shelf(Opens below)) 1 Available 000007834257

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