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Advertising confluence : transitioning marketing communications into social movements / edited by Anshu Saxena Arora and Sabine Bacouël-Jentjens

Contributor(s): Material type: TextTextSeries: International marketing and management researchPublication details: New York : Palgrave Macmillan, 2015 Description: (XVI-122 p.)ISBN:
  • 978-1-137-49224-1
DDC classification:
  • 658.8 23E
Other classification:
  • 658.8
Item type:
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