Performative revolution in Egypt : an essay in cultural power

Jeffrey C. Alexander, Professor of Sociology at Yale University, is a key scholar in US sociology and among the most prolific and well-cited theorists in cultural sociology globally.

The 2011 revolution in Egypt was revolutionary far beyond regime change in Cairo. It may be considered our first view of what a civil, egalitarian society in the Middle East might look like in the age of Twitter, YouTube and instant global media. Using international news reports and translations of the social media pages that triggered millions of Egyptians to flood the streets in mass protest rallies, Yale University sociologist Jeff Alexander uncovers the narrative of a revolution that was scripted by its organizers as both a moral and media statement. He explores why the world was so captivated by months of news reports about the perilous uprising and explains the revolution as a theatrical performance, one designed to reveal to the world that the microcosm of Tahrir Square of mostly peaceful civil disobedience was a template for democratic movements internationally.