Brader, Ted <br/><br/>
Campaigning for hearts and minds  how emotional appeals in political ads work /  [Texte imprimé] : 
Ted Brader 
 - Chicago:  The University of Chicago Press,  cop. 2006 
 - 1 vol. (XVI-280 p.) :  couv. ill. ;  23 cm 
 - Studies in communication, media and public opinion (The University of Chicago Press, Chicago) .
 - Studies in communication, media and public opinion (The University of Chicago Press, Chicago) .
<br/><br/> Index 
<br/><br/>Bibliogr. p. [251]-271 
<br/><br/><label>ISBN: </label>0-226-06989-3 0-226-06988-5 
<br/><br/><label>Dewey Class. No.: </label>324.73