TY  - BOOK
AU  - Brader,Ted
TI  - Campaigning for hearts and minds: how emotional appeals in political ads work 
T2  - Studies in communication, media and public opinion (The University of Chicago Press, Chicago)
SN  - 0-226-06989-3
U1  - 324.73 21E
PY  - 2006///
CY  - Chicago
PB  - The University of Chicago Press
N1  - Index; Bibliogr. p. [251]-271
ER  -