TY  - BOOK
AU  - Keegan,Warren J.
TI  - Multinational marketing management
SN  - 0-13-605049-2
U1  - 658.848 21E
PY  - 1984///
CY  - Englewood Cliffs
PB  - Prentice-Hall
N1  - Index; Notes bibliogr
ER  -