Marketing management  a relationship marketing perspective /  [Texte imprimé] : 
Cranfield School of management 
 - London:  Macmillan Press,  2000 
 - 295 p. ;  25 cm 
<br/><br/> Index 
<br/><br/><label>ISBN: </label>0-333-77750-6 
<br/><br/><label>Dewey Class. No.: </label>658.8