TY  - BOOK
AU  - O'Keefe,Daniel J.
TI  - Persuasion: theory and research 
SN  - 0-7619-2200-8
U1  - 153.852 21E
PY  - 2002///
CY  - London
PB  - Sage Publications
N1  - Index; Bibliogr. p. 265-338
ER  -