Ries, Al. <br/><br/>
Le Marketing guerrier  [Texte imprimé] / 
Al Ries, Jack Trout ; trad. Alain Goldman 
 - Paris:  McGraw-Hill France,  1988 
 - X-182 p. ;  21 cm 
 - Manager (McGraw-Hill France, Paris) ,  0986-1173 .
 - Manager (McGraw-Hill France, Paris) , .
<br/><br/> Index 
<br/><br/><label>ISBN: </label>2-7042-1168-X 
<br/><br/><label>Dewey Class. No.: </label>658.8