TY  - BOOK
AU  - Dyer,Gillian
TI  - Advertising as communication
T2  - Studies in communication (Methuen, London)
SN  - 0-416-74530-X
U1  - 658.45 21E
PY  - 1982///
CY  - London
PB  - Methuen
N1  - Bibliogr. p. 221-226
ER  -