TY  - BOOK
AU  - Mayol,Samuel
TI  - Le marketing 3.0
T2  - Management sup : marketing, communication
SN  - 978-2-10-056734-8
U1  - 658.80014 21E
PY  - 2011///
CY  - Paris
PB  - Dunod
N1  - Index; Bibliogr. p. 161-164
ER  -