Reekie, William Duncan <br/><br/>
The Economics of advertising  [Texte imprimé] / 
W. Duncan Reekie 
 - London:  Macmillan Press,  1981 
 - 194 p. ;  22 cm 
<br/><br/><label>ISBN: </label>0-333-27204-8 
<br/><br/><label>Dewey Class. No.: </label>338.476591