TY  - BOOK
AU  - Zaltman,Gerald
TI  - How customers think: essential insights into the mind of the market 
SN  - 1-57851-826-1
U1  - 658.8342 21E
PY  - 2003///
CY  - Boston (Mass.)
PB  - Harvard Business School Press
N1  - Notes bibliogr
ER  -