TY - BOOK AU - Frawley,Ashley TI - Semiotics of happiness: rhetorical beginnings of a public problem T2 - Bloomsbury Advances in Semiotics SN - 978-1-4725-2371-6 U1 - 302.1 23E PY - 2015/// CY - London, New Delhi, New York [etc.] PB - Bloomsbury Publishing KW - Semiotics--Social aspects KW - Rhetoric--Social aspects KW - Sociolinguistics N1 - Bibliogr. p. 195-219; The 'problem' of happiness -- 2. A hospitable context for claims-making -- 3. The rhetoric of social problems -- 4. Claims-makers and the news -- 5. Happiness: from prehistory to paradox -- 6. The problem of lies within -- 7. Owning happiness -- 8. Happiness expertise -- 9. The rhetoric of happiness: the inventory of a problem ER -