The Routledge companion to ethnic marketing [Texte imprimé] /
edited by Ahmad Jamal, Lisa Penaloza and Michel Laroche
- London ; New York : Routledge, 2015
- 1 vol. (XVI-362 p.) : couv. ill. ; 25 cm
- Routledge companions .
- Routledge companions (Routledge, London) .
Notes bibliogr.
Why ethnic marketing? -- Introduction to ethnic marketing / Ahmad Jamal, Lisa Peņaloza and Michel Laroche -- Processes of ethnic cultural change, socialization and technology -- Models of culture change / Michel Laroche and Ahmad Jamal -- Ethnic youth : parental style and consumer socialization / Zhiyong Yang -- Ethnic minority consumers' responses to the web / Boris Bartikowski -- Identity, space and ethnic entrepreneurship -- Emplaced ethnicity : the role of space(s) in ethnic marketing / Luca M. Visconti -- Ethnic marketing, ethnic entrepreneurship and social innovation / Abid Mehmood, Ahmad Jamal and Ven Sriram -- The landscape of ethnic marketing in the UK / Sanya Ojo, Sonny Nwankwo and Ayantunji Gbadamosi -- An ethnoconsumerist approach to hispanic small business' adoption of internet technology / Cecilia Ruvalcaba and Alladi Venkatesh -- Globalization, religion and materialism -- Rethinking religion and ethnicity at the nexus of globalization and consumer culture / Elif Izberk-Bilgin -- Wanting things and needing affiliation : ethnic consumers and materialism / Mark Cleveland -- Market segmentation and targeting -- Demographics and ethnic minority lifestyles / Miguel A. Zúņiga and Ivonne M. Torres -- Ethnic consumer decision making / Yasmin K. Sekhon -- Marketing financial services to the ethnic minority customers intekhab / Ian Alam -- Market segmentation by ethnicity : is it really feasible? / Andrew Lindridge Ethnicity Marketed to and Consumed by the Transcultural Consumer / Esi Abbam Elliot, Joseph Cherian and Hernan Casakin -- Advertising -- Multicultural advertising and ethnic minority consumers / Jinnie Jinyoung Yoo and Wei-Na Lee -- Re-thinking the hispanic market : a call for reflexivity in advertising practice / Christopher A. Chávez -- Print advertising and asian-indian consumers / Durriya H. Z. Khairullah and Zahid Y. Khairullah -- Ethical and public policy issues in ethnic marketing -- Revisiting ethnic marketing ethics / Guilherme D. Pires and John Stanton -- Ethnic marketing : public policy issues / Lisa Peņaloza
978-0-415-64363-4
Ethnic markets Entrepreneurship / Social aspects Consumer behavior / Social aspects Culture and globalization