Cone, Steve  (1950-....) <br/><br/>
Powerlines  words that sell brands, grip fans and sometimes change history /  [Texte imprimé] : 
Steve Cone 
 - 1st ed. 
 - New York :  Bloomberg Press,  2008 
 - 1 vol. (XVIII, 251 p.) :  ill. ;  25 cm 
<br/><br/> Index 
<br/><br/>Bibliogr. p. 231-243 
<br/><br/> "Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher. 
<br/><br/><label>ISBN: </label>978-1-57660-304-8 
<br/><br/><label>Subjects--Index Terms: </label>Slogans Brand name products Marketing Advertising 
<br/><br/><label>Dewey Class. No.: </label>658.802