TY  - BOOK
AU  - Cone,Steve
TI  - Powerlines: words that sell brands, grip fans and sometimes change history 
SN  - 978-1-57660-304-8
U1  - 658.802 23E
PY  - 2008///
CY  - New York
PB  - Bloomberg Press
KW  - Slogans
KW  - Brand name products
KW  - Marketing
KW  - Advertising
N1  - Index; Bibliogr. p. 231-243
N2  - "Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher
ER  -